To introduce“L’Eggo My Eggo” to a new generation, we created an online gaming experience. Remember "Hands on a Hard Body"? The contest where people try and keep their hand on a truck to win it? It’s like that, except the truck is an Eggo waffle. The cursor is your hand. And contestants win Eggos. To keep things interesting, the game is full of interferences, scenario changes and surprise celebrity appearances. The last one holding, er standing, wins.