The most popular search words on New Year’s Day is weight loss. So to claim the first Monday after New Years as National Weigh-in Day, we designed an initiative to take over Google. No matter what you searched for that day, the first result would be an empowering and positive statement, brought to you by the kind folks at Special K. Although the idea ended up not going to market, Google loved it.
We also gave women the tools to change negative weight-loss conversations.
